What Is Amazon Prime and What Are the Benefits of Using Prime?
Amazon Prime is a membership program offered by the popular online retailer Amazon.com. Prime members receive free two-day shipping, access to streaming services for music, videos, books, audiobooks, and a lot more. We break down the service's benefits so you can decide if it's best for you.
Amazon Prime Basics: How Much Does It Cost?
Amazon’s Prime membership begins by signing up for a free 30-day trial, after which members pay either a discounted yearly fee or a regular monthly fee (currently $119 for the yearly membership, or $12.99 per month for a monthly membership). There is also an Amazon Prime Student membership option for college students who have an email address that ends with .edu. That costs about half the price of the standard Amazon Prime member ($6.49 per month or $59 per year, after a free six-month trial).
On the standard plan, members have a chance to test out many of the features of the Prime membership, including free two-day shipping and early access to Amazon Lightning Deals, during the 30-day trial. Paying for the membership grants access to the full set of services, benefits, features, and add-on options.
Amazon Prime Benefits: Shipping
The flagship feature—and most-often mentioned benefit—of an Amazon Prime membership is the savings on shipping.
- Free Two-Day Shipping: Members automatically get free two-day shipping on most items and orders. In cases where an item isn't available for two-day shipping, it still ships free but may take a day or two longer.
- Free Same-Day Delivery: Members who live in an eligible zip code, typically those near an Amazon warehouse or fulfillment center, can opt for free same-day delivery of their order.
- Free Release-Date Delivery: Members who pre-order an eligible item ahead of the release date, such as a video game, receive guaranteed delivery of the item on the actual release date.
- Prime Now: Members who live in select cities and zip codes where Prime Now service is available can receive free delivery in two hours or less (or, if preferred, a specially selected delivery time). Members can use this option for thousands of items, such as pet care needs, electronics, food, gifts, and even delivery from local area stores and restaurants.
- Use of Amazon Locker and Amazon Hub: This is a safe place to hold items when you don’t want packages left unattended at your home or office after they're delivered.
Amazon Prime Benefits: Shopping
The second most-mentioned benefit of the Amazon Prime membership is exclusive shopping perks reserved for Prime members.
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- Prime Early Access: Members get access to Amazon Lightning Deals 30 minutes before everyone else.
- Amazon Elements: Members get exclusive access to Amazon’s private line of everyday essential products, developed with a focus on top-quality ingredients and full disclosure of ingredients used. Initial products include vitamin and mineral supplements and baby wipes, with additional products in development.
- Amazon Dash Button: Members can buy a variety of Dash buttons for the items they use most. Dash buttons are a quick and easy way for Prime members to place an order simply by pressing a button. They're available for household cleaners, pet products, snacks, beverages, and health and beauty items.
Amazon Prime Benefits: Listening
Amazon Prime members have free access to a number of audio services for music and audiobooks.
- Prime Music: Amazon’s streaming music service, Prime Music, is available for members ad-free and with unlimited access to more than a million songs, hundreds of Prime playlists, and self-created playlists. The service includes unlimited skips and members can download songs to the Amazon Music app to listen offline for free. But, the app doesn’t allow music to be exported elsewhere.
- Audible Channels for Prime: Members get free unlimited access to Audible Channels, featuring original audio series, playlists organized by topic of interest, and other content. Members also get free access to listen to best-selling titles, favorite classics, and family-focused audiobooks with Prime Exclusive Audiobooks. Prime members can simply log into the Audible app with their Amazon Prime account to use these benefits.
Amazon Prime Benefits: Reading
As the creator of the Kindle e-reader, it’s no surprise Amazon Prime members have exclusive benefits for those who love literature.
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- Prime Reading: Prime members have exclusive access to the Prime Reading Catalog. Digitally borrow books, magazines, and more to read on Kindle devices, Fire tablets, Fire phone, or with the Kindle app for iOS and Android.
- Amazon First Reads: Members get pre-publication access to download one new free (or deeply discounted) book every month from the six-monthly picks on Amazon First Read’s list.
- Kindle Owners’ Lending Library: Amazon Prime members can borrow one free book per month, readable on Kindle devices, Fire tablet, or Fire phone from the Kindle Owners' Lending Library. They can “keep” a title as long as they want with no expiration, however, the service only allows you to borrow one book at a time, so you need to return the current book before choosing a new title to borrow.
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